But too many websites—including a lot of weblogs—seem to have completely forgotten what the Internet is all about: links. Links between different places on the Internet, showing the reader a way to get to more information, or another page giving an alternative take on something, or maybe even a place where an interested reader can actually buy the item in question.
I didn't1 intend this weblog to focus solely on books, authors, writing, writers, and everything else related to those things, but it seems that's what I've been writing—and consequently reading—mostly about lately.
And the lack of hyperlinks that I see in a lot of entries on weblogs and websites—and especially ones that are about authors and books—irritates me, frankly.
A case in point is this entry on The Unravelling Threads. And this is just the latest one I've come across that triggered this rant, I don't want to single out this site, or specific post (there's quite a fewothersI could have used to illustrate my point).
If you're like me, and see that entry, and are kind of interested in the subject matter (which, come on, hot girl hanging upside-down from the rafters in what looks like tight black leather pants, of course you're interested), instead of having a nice link to click on to get to more information I have to manually do a search for “Thief's Covenant”. And that just costs me time and effort that I'd rather not have to spend.
The hyperlink is a powerful tool, so use it!
Seen from the other side, there's a big bonus to actually providing that link to your reader. But, and this is even more important: there's an even bigger loss by not providing that link. Because now, you, as the author, have lost control over where the reader will go to get more information.
And see what I did up there? I hyperlinked the title of that book. In this case I linked it to the book's page on goodreads.com. But I could also have linked to its page on Amazon, or on Barnes&Noble, or to its page on the author's website. Imagine that!
The author of the original entry I read—which I must assume liked something about what he or she was writing about, and wanted to alert others to it—could have sent me straight to the website of the author of that book. Why he or she neglected to do that? I have no clue.
Writing for the web involves more than just putting words on a blank page. You have to be aware of the bigger picture that is tha intarwebs. Using proper hyperlinking in your weblog entries, and any piece of text on a website, actually, is crucial to being a good part of that Internet, as opposed to just another monkey banging on a keyboard.
Especially in reader-writer-land
When the stuff you are writing about on the Internet has to do with books or authors, or anything related to those, I would say it is essential that you properly hyperlink author names and book titles. Because nine times out of ten you'll be writing not about one of the big names or book titles that everyone already knows about, but about this or that author, or book title, you just discovered and want others to discover, too.
Why would you then neglect to actually point the reader to the pages that would actually help the author or book you want to give attention to? You wouldn't.
So, use the hyperlink, stupid2.
I'm a big fan of David Weber's series around his Honor Harrington character, set in his “Honorverse”. The problem is that I've already read all the books in that series. So I've been eagerly awaiting his next instalment.
So, I had been looking for something else to read while I waited for the next Honorverse book. I don't know why I never bothered to look at works by David Weber not in the Honorverse, but I'm glad I did. One reason is that his other books can't be found on webscription.net, and I wonder why that is. Probably because he has contracts with other publishers or some such nonsense.
Anyway, I found his “Safehold” series on kobobooks, and bought the first book in the series, called ”Off Armageddon Reef“ earlier this week. I finished it two days ago. I've already bought the next two books in the series, and they're waiting to be read next on my trusty Iliad. Guess I have another series by David Weber that I'll be keeping my eye on.
Just like the Honorverse, Safehold is a science fiction series, and there's quite a few similarities between the two. It certainly starts out with what seems to be a fairly standard space battle situation one could expect to see in a Honorverse book. But that changes, as it is only the introduction and the setup for the rest of the book, where humanity is nearly wiped out and forced into hiding on a distant planet, where it reverts to a pre-electric and pre-electronic society to keep from being found by the technologically superior aliens that nearly wiped them out.
So, military science fiction with most of the action on galleys and galleons armed with cannon and flint-locks. Yes, it seems David Weber has managed to write a science fiction book where the meat of the story actually comes very close to being able to masquerade as a Hornblower instalment…
Naval warfare—actually on wet seas, instead of in deep space—with a strong female lead character (although, pretty soon she's not human anymore, and for most of the book she inhabits a male body – go figure), a religious struggle between good and evil, and a cast of interesting supporting characters.
I'll admit I'm a sucker for strong female lead characters, for some reason. Ayla, Mercedes Thompson, Lyra, Sabriel, Joanne Baldwin, Sonea, or even characters like Buffy, Aeryn Sun, or Sarah Connor. And of course Honor Harrington. And now, in Off Armageddon Reef I get Nimue Alban. Can't wait to start reading the rest of the series!
It seems like book publishers, writers, sellers, printers and other hangers-on have suddenly realised they are next. And it's put the industry in a bit of a titter. It's not as if this should have come as a shock. But that's what you get with old industries that are suddenly confronted with new technologies that are capable of disrupting their whole business model. Think the book industry learned from the mistakes the music and film industry made?
They are quickly heading to the top of the charts of sheer stupidity. And what they don't realise is that, unlike the movie industry and—though to a somewhat lesser extent— the music industry, they have even less of a legitimate ‘raison d'être’ than their counterparts in those industries.
Just look at what you need to write a book and get it out to your readers in the “new” “Internet Age” we live in today, compared to what you need to make a movie (or even a music album). Stripped right down to the bone, you need a computer, and probably an Internet connection. For a movie or a music album (depending on your preferred choice of music, of course) you need a lot more kit to start with. And then come the supporting industries you need to make the finished product.
Granted, just a writer with his computer and an Internet connection is probably not enough. You need a good editor. You need promotion. You probably need a dozen other things. But still, the bare basics that you'll need as a writer in this “Internet Age” are a lot less than you need to make a movie.
I'm not saying the end of publishers, or printers and what have you is coming. Though I'm pretty sure if the current crop of top-tier publishers continue on the path they're taking, they will be replaced by others that approach this new technology revolution the right way. At least, I fervently hope so.
I have quite a few thoughts on the current trends in publishing, and especially on the ebook front. But lets concentrate on one aspect of it that's getting more attention lately.
On reddit yesterday, I ran across this piece by Michael Hyatt, a publisher, called Why Do eBooks Cost So Much? (A Publisher's Perspective). Go ahead, read it. It's not very long.
Well… I call bullshit. Or I think maybe he's right about the situation now. But then my answer would be: YOU'RE DOING IT WRONG!
But lets just dive into the specifics for this piece. Hyatt states at the start that:
As you are probably aware, Amazon is selling most eBooks for $9.99. That is already roughly half the price (depending on the format) of the typical physical book.So, ebooks for about $9.99 and physical books for about $20?
Maybe it's the genres that I read (and maybe it's because I live across the pond, but that's a whole different can of worms I will certainly be writing something about in the near future), but that's absolutely not what my experience with pricing on Amazon is. Here, let me show you (and keep in mind that this was collected in like 5 minutes, I did no specific searching, just went on Amazon and clicked a few books it recommended to me).
Okay, so the ebook (Kindle Edition) is $10.57, and the paperback is… oh, huh? $8.99? Okay, must be a fluke. Let's try another.
Darn, $11.03 for the ebook, $7.99 for the paperback. Next?
Nope, $10.57 for the ebook, $8.99 for the paperback. One more try?
Yes, that's right. $7.99 for the paperback. And a whopping $16.01 for the ebook. Need I go on? I think not.
This last example isn't even a rare occurrence in my experience looking for ebooks on Amazon. I've even seen ebooks priced one or two dollars higher than the hardcover. Which is INSANE.
But what can I say, I think the whole book publishing industry is acting insane at the moment. Except for one, actually, which, well, read on…
There you go, $5.00 or $6.00 for an ebook. Now we're talking. But that's Heinlein, dead writer, old catalogue, so their other books probably aren't priced that low, right?
Wrong. Again, $6.00 for a David Weber ebook. And nearly every other ebook on that website is either five or six dollars.
And what's that green lettering you see there? That's right, it says:
And if you're thinking they only have the dregs of their catalogue up there as a free ebook, think again.
And I know the genre is pretty narrow, it's mostly SciFi, with a bit of Urban and Fantasy stuff creeping in lately, but if you're in to those (and even if you aren't), I would highly recommend checking out a few books on their free list. What can you lose?
But enough kidding around, baen is gonna be out of business pretty soon, right? Because, just giving away your books for free can't be good for the bottom line, right? And those five or six dollars can't nearly be enough to cover those enormous costs of producing an ebook, right? Right?
Right. Let's talk again in a couple of years. And, in the meantime you might want to read this insightful piece by Eric Flint, one of the excellent authors whose books you'll find in the webscription store.
My guess is, baen is probably gonna be here a lot longer than most other publishers if they keep on showing their customers the finger. Which is basically what they're doing at the moment. Good luck with that. That tactic is working out so well for those other behemoth industries that went boldly before you, kicking and screaming into the Internet Age…
I was planning on writing a response to the Wall Street Journal blog by Eric Felten titled Cherish the Book Publishers—You'll Miss Them When They're Gone, but Kristine Kathryn Rusch saved me from putting in the effort by writing this excellent response: The Business Rusch: Slush Pile Truths.
The sharp word.
Why don't posts about authors and books actually contain links to those authors and books?
A book review.
Looking at the pricing of ebooks, and the bullshit that surrounds it.
Kristine Kathryn Rusch responds to Eric Felten's crap piece bemoaning the death of Book Publishers.
A helpful primer of where everybody is before “A Dance With Dragons” begins.
A book review.
The iRex iLiad was the best ereader of its time. Still is.
February Album Writing Month is awesome.
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